Last updated: 12 January 2026

MODA54 Ltd (“MODA54”, “we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal data is handled safely, securely, and transparently. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, or interact with us.

We comply with all applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to the terms outlined in this Privacy Policy.

1. Who We Are

MODA54 Ltd
Registered Address: 28 Wivenhoe Road, Barking, IG11 0RB, United Kingdom
Registered In: United Kingdom
Data Protection Contact: feedback@moda54.com

2. What Personal Data We Collect

We may collect the following categories of personal information:

A. Information You Provide Directly

• Name
• Email address
• Phone number
• Billing address
• Delivery address
• Payment method details (processed securely by third-party providers; we do not store full card details)
• Account login details (where applicable)
• Communications with Client Services
  

B. Information Collected Automatically

• IP address
• Device type
• Browser type
• Cookies and tracking data
• Shopping behaviour (pages viewed, items added to cart, preferences)
  

C. Information From Third Parties

• Payment providers
• Delivery partners
• Analytics providers such as Google Analytics
• Social media platforms (if you interact with us there)
  

We do not collect sensitive personal data unless required for legal reasons.

3. How We Use Your Data

We use your personal information for the following purposes:

A. To Fulfil Your Orders

• Processing payments
• Sending order confirmations
• Arranging shipping and delivery
• Handling returns and refunds
  

B. To Provide And Improve Our Services

• Responding to enquiries
• Providing personalised recommendations
• Improving website layout and functionality
• Monitoring browsing patterns to enhance user experience
  

C. For Customer Care

• Assisting via email, WhatsApp, or phone
• Resolving issues or complaints
• Maintaining records of communications
  

D. For Marketing (Only Where Permitted)

• Sending newsletters (only if you opt in)
• Notifying you about promotions or new collections
• Delivering personalised advertisements (where consented)
• You may opt out at any time.
  

E. For Legal And Security Purposes

• Preventing fraud
• Complying with legal obligations
• Maintaining business records
  

4. Legal Basis For Using Your Data (UK GDPR)

We only process your personal data when one of the following applies:

• Contract: To fulfil your order or provide requested services
• Consent: For email marketing or cookies
• Legitimate Interests: Improving our website and preventing fraud
• Legal Obligation: Complying with regulatory or tax requirements
  

5. How We Share Your Data

We share your information only with trusted third parties necessary to operate our service:

A. Service Providers

• Payment processors (e.g., Stripe, PayPal)
• Delivery partners (Royal Mail, DHL, UPS)
• Website hosting and security providers
• Marketing and analytics partners
• IT and technical support contractors
  

B. Designers And Brand Partners

Shared only when necessary to resolve product- or order-related concerns.

C. Legal And Regulatory Bodies

Shared only where required to comply with UK law, court orders, or fraud investigations. We do not sell your personal data to third parties.

6. International Transfers

Some service providers may operate outside the UK. When this occurs, we ensure your data is protected through:

• UK adequacy decisions
• Standard Contractual Clauses (SCCs)
• Other approved legal safeguards
  

7. How Long We Keep Your Data

We retain your data only for as long as necessary for the purpose collected. For example:

• Order records: 6 years (legal requirement)
• Account information: Until your account is deleted
• Marketing data: Until you opt out
• Cookies: As specified in our Cookies Policy
  

After this period, your data will be securely deleted or anonymised.

8. Your Rights Under UK GDPR

You have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion (“right to be forgotten”)
• Restrict processing
• Object to marketing
• Transfer your data to another provider
• Withdraw consent at any time
  

To exercise any rights, please email feedback@moda54.com.

If you are unhappy with how we handle your data, you have the right to complain to the UK Information Commissioner’s Office (ICO) via www.ico.org.uk.

9. Marketing Communications

We will contact you about promotions or new arrivals only if you opt in. You may unsubscribe at any time by:

• Clicking “unsubscribe” in any marketing email
• Updating your account preferences
• Contacting feedback@moda54.com
  

10. Cookies

We use cookies and similar technologies to:

• Improve website functionality
• Analyse browsing behaviour
• Personalise your experience
• Deliver relevant advertisements
  

Further details are provided in our Cookies Policy.

11. Security

We implement technical and organisational measures to protect your information, including:

• Encrypted payment processing
• Secure servers
• Firewalls and anti-fraud monitoring
• Restricted access by authorised staff only
  

No online system is entirely risk-free, but we take all reasonable steps to safeguard your personal data.

12. Links To Third-Party Sites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those third-party sites.

13. Children

We do not knowingly collect personal data from individuals under 18 years of age.

14. Changes To This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with the updated date shown at the top.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact: feedback@moda54.com