Privacy policy


 

Privacy Policy

Last updated: 12 January 2026

MODA54 Ltd (“MODA54”, “we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal data is handled safely, securely, and transparently. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, or interact with us.

We comply with all applicable UK laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website, you agree to the terms outlined in this Privacy Policy.

Who We Are

MODA54 Ltd
Registered Office: 28 Wivenhoe Road, Barking, IG11 0RB, United Kingdom
Registered In: United Kingdom
Data Protection Contact: feedback@moda54.com

What Personal Data We Collect

We may collect the following categories of personal information:

A. Information You Provide Directly

  • Name
  • Email address
  • Phone number
  • Billing address
  • Delivery address
  • Payment method details (processed securely by third-party processors — we do not store full card numbers)
  • Account login details (where applicable)
  • Communications with Client Services

B. Information Collected Automatically

  • IP address
  • Device type
  • Browser type
  • Cookies and tracking data
  • Shopping behaviour (pages viewed, items added to cart, preferences)

C. Information From Third Parties

  • Payment providers
  • Delivery partners
  • Analytics providers such as Google Analytics
  • Social media platforms (if you interact with us there)

We do not collect any sensitive personal data unless required for legal purposes.

How We Use Your Data

We use your personal information for the following purposes:

A. To Fulfil Your Orders

  • Process payments
  • Provide order confirmations
  • Arrange shipping and delivery
  • Handle returns and refunds

B. To Provide And Improve Our Services

  • Respond to enquiries
  • Provide personalised recommendations
  • Improve website functionality
  • Monitor browsing behaviour for user experience improvements

C. For Customer Care

  • Provide support via email, WhatsApp, or phone
  • Resolve issues or complaints
  • Maintain communication records

D. For Marketing (Only Where Permitted)

  • Send newsletters (only if you opt in)
  • Notify you of promotions and new arrivals
  • Deliver personalised ads (where consented)
  • You may opt out at any time.

E. For Legal And Security Purposes

  • Prevent fraud
  • Comply with legal obligations
  • Maintain business records

Legal Basis For Using Your Data (UK GDPR)

We process your personal data only when one or more of the following apply:

  • Contract: To fulfil your order or provide requested services
  • Consent: For marketing communications or cookie tracking
  • Legitimate interests: To improve our website or prevent fraud
  • Legal obligation: For tax, accounting, or regulatory compliance

How We Share Your Data

We share your information only with trusted third parties necessary for operating our services:

A. Service Providers

  • Payment processors (e.g. Stripe, PayPal)
  • Delivery partners (Royal Mail, DHL, UPS)
  • Website hosting and security providers
  • Marketing and analytics partners
  • IT and technical support contractors

B. Designers And Brand Partners

Only when needed to resolve product or order-related issues.

C. Legal Or Regulatory Bodies

Where required to comply with UK law, court orders, or fraud investigations.
We never sell your personal data to third parties.

International Transfers

Some service providers may be located outside the UK. When this occurs, we ensure your data is safeguarded using:

  • UK adequacy decisions
  • Standard Contractual Clauses (SCCs)
  • Other legally approved protections

How Long We Keep Your Data

We retain your data only as long as necessary:

  • Order records: 6 years (legal requirement)
  • Account information: Until your account is deleted
  • Marketing data: Until you unsubscribe or opt out
  • Cookies: As outlined in our Cookies Policy

After this period, data is securely deleted or anonymised.

Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Delete your data (“right to be forgotten”)
  • Restrict processing
  • Object to marketing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, email: feedback@moda54.com.

If you are not satisfied with how we handle your data, you can lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk

Marketing Communications

We will only contact you about promotions or new arrivals if you opt in. You may unsubscribe at any time by:

  • Clicking “unsubscribe” in any marketing email
  • Updating your account preferences
  • Contacting feedback@moda54.com

Cookies

We use cookies and similar technologies to:

  • Improve site functionality
  • Analyse browsing behaviour
  • Personalise your experience
  • Deliver relevant advertisements

Details are available in our Cookies Policy.

Security

We implement technical and organisational measures to protect your information, including:

  • Encrypted payment processing
  • Secure servers
  • Firewalls and anti-fraud monitoring
  • Restricted access for authorised personnel

No system is 100% secure, but we take all reasonable steps to safeguard your data.

Links To Third-Party Sites

Our website may contain links to external websites. We are not responsible for their privacy practices or content.

Children

We do not knowingly collect personal data from individuals under 18 years old.

Changes To This Privacy Policy

We may update this policy occasionally. Any changes will be posted on this page with the updated “Last updated” date: 12 January 2026.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:
feedback@moda54.com